B2B or Not to Be

Your ultimate insider guide to winning corporate clients as a first-time founder

90% of startups fail – not because they always lack innovation, but because they lack paying customers. And for first-time founders, selling to large corporations often feels like an impossible mission. Fears of idea theft, endless bureaucracy, and being intimidated by powerful partners often freeze founders in place. As a result, great products die before they reach their first real customer.

What if you finally understood how corporations really think – and had a step-by-step path to turn a first meeting into a signed deal?

In “B2B or Not to Be: That’s the Ultimate Startup Question,” Helen Kolikhova – VP of Expansion at CampusAI, former Head of Startups at Microsoft and Innovation Manager at EY – shares what she learned from over a decade on the corporate side of the table. Having evaluated 1,000+ startup pitches, she knows exactly why some end in long-term, high-value enterprise contracts while others get an immediate “no.”

This book is a practical, real-life playbook for first-time founders who want to stop guessing and start winning corporate customers.

Language: Angielski
Format: Ebook i audiobook (together)