Helen Kolikhova

Helen Kolikhova is a tech enthusiast with over a decade of experience in leveraging innovation to drive business growth. Currently, as VP of Expansion at CampusAI, she is responsible for the company’s global expansion and strategic partnerships. In the past, she held leadership positions at EY (Innovation Manager) and Microsoft (Head of Startups), where she supported companies of all sizes in harnessing the potential of technology.

Recognized in “Strong Women in IT” and “TOP 100 Women in CEE VC & Startup Ecosystem,” she actively mentors startups and lectures on innovation management at Lazarski University in Warsaw. She holds a Tech MBA from Hult International Business School in Boston.

Książki Autora/Autorki

B2B or Not to Be

Your ultimate insider guide to winning corporate clients as a first-time founder 90% of startups fail – not because they always lack innovation, but because they lack paying customers. And for first-time founders, selling to large corporations often feels like an impossible mission. Fears of idea theft, endless bureaucracy, and being intimidated by powerful partners often freeze founders in place. As a result, great products die before they reach their first real customer. What if you finally understood how corporations really think – and had a step-by-step path to turn a first meeting into a signed deal? In “B2B or Not to Be: That’s the Ultimate Startup Question,” Helen Kolikhova – VP of Expansion at CampusAI, former Head of Startups at Microsoft and Innovation Manager at EY – shares what she learned from over a decade on the corporate side of the table. Having evaluated 1,000+ startup pitches, she knows exactly why some end in long-term, high-value enterprise contracts while others get an immediate “no.” This book is a practical, real-life playbook for first-time founders who want to stop guessing and start winning corporate customers. Language: Angielski Format: Ebook i audiobook (together)

Helen Kolikhova

Książki Autora/Autorki

B2B or Not to Be

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