Helen Kolikhova

Helen Kolikhova to entuzjastka technologii z ponad dekadą doświadczenia w wykorzystywaniu innowacji do napędzania wzrostu biznesu. Obecnie jako VP of Expansion w CampusAI odpowiada za globalną ekspansję firmy i strategiczne partnerstwa. W przeszłości pracowała na stanowiskach kierowniczych w EY (Innovation Manager) oraz w Microsoft (Head of Startups), gdzie wspierała firmy różnej wielkości w wykorzystywaniu potencjału technologii.

Wyróżniona w „Strong Women in IT” oraz „TOP 100 Women in CEE VC & Startup Ecosystem”, aktywnie mentoruje startupy i wykłada zarządzanie innowacjami na Uczelni Łazarskiego w Warszawie. Posiada dyplom Tech MBA z Hult International Business School w Bostonie.

Książki Autora/Autorki

B2B or Not to Be

Your ultimate insider guide to winning corporate clients as a first-time founder 90% of startups fail – not because they always lack innovation, but because they lack paying customers. And for first-time founders, selling to large corporations often feels like an impossible mission. Fears of idea theft, endless bureaucracy, and being intimidated by powerful partners often freeze founders in place. As a result, great products die before they reach their first real customer. What if you finally understood how corporations really think – and had a step-by-step path to turn a first meeting into a signed deal? In “B2B or Not to Be: That’s the Ultimate Startup Question,” Helen Kolikhova – VP of Expansion at CampusAI, former Head of Startups at Microsoft and Innovation Manager at EY – shares what she learned from over a decade on the corporate side of the table. Having evaluated 1,000+ startup pitches, she knows exactly why some end in long-term, high-value enterprise contracts while others get an immediate “no.” This book is a practical, real-life playbook for first-time founders who want to stop guessing and start winning corporate customers. Language: Angielski Format: Ebook i audiobook (razem)

Helen Kolikhova

Książki Autora/Autorki

B2B or Not to Be

AI Books jest częścią ekosystemu: